The Ultimate Guide to The British & International Franchise Exhibition 2026 — and the Best Places to Stay Near Olympia London
Are you planning to attend The British & International Franchise Exhibition 2026 at Olympia London? This two-day flagship event is one of the UK’s top franchise expos — and if you’re travelling into London to be there, you’ll want to secure the perfect place to stay. In this guide, we’ll help you make the most of your visit while also recommending ideal Olympia hotels and places to stay near Olympia London, including why Mercure London Paddington Hotel should be your first choice for comfort, convenience, and great value.
What to Expect at The British & International Franchise Exhibition 2026
Taking place on 30 and 31 January 2026 at Olympia London, this major franchise event is free to attend, packed with inspiration, business insights, and expert guidance for entrepreneurs, franchisees and industry professionals.
Highlights include:
- 100+ franchise brands across sectors such as food & drink, healthcare, education, fitness and more.
- One-to-one expert advice with finance professionals, legal advisors, and franchise consultants.
- 50+ free presentations, workshops and seminars that unlock insights into starting or scaling a franchise.
- Direct networking opportunities with franchisors and business innovators.
With this much packed into two days, attending the exhibition is an excellent way to accelerate your entrepreneurial journey — but first, let’s plan your stay.
Best Hotels Near Olympia London
Choosing the right Olympia hotel can elevate your exhibition experience. Olympia is located in West Kensington, and you’ll find a mix of nearby accommodations ranging from boutique stays to well-known hotel brands.
Why Location Matters
Olympia London’s location makes it incredibly accessible via London’s public transport network — including Kensington (Olympia) station and nearby Tube stops. Staying in a convenient spot ensures reduced commute times, more flexibility for networking, and a comfortable place to relax after long exhibition days.
Recommended Stay: Mercure London Paddington Hotel
If you’re seeking exceptional comfort, seamless connectivity, and great value during your trip for The British & International Franchise Exhibition, Mercure London Paddington Hotel is a standout choice.
Prime Location with Easy Access
While not immediately adjacent to Olympia London, Mercure London Paddington Hotel offers:
- Fast transport links directly to Kensington (Olympia) via London Underground and rail services — ideal for exhibition days and sightseeing.
- A well-connected base near Paddington Station, with direct Tube access to Heathrow and central London attractions.
- Comfortable, well-appointed rooms perfect for business travellers and event attendees alike.
Perfect for Business & Leisure Travelers
Whether you’re attending workshops, networking events, or exploring downtown London outside exhibition hours, Mercure London Paddington Hotel:
- Offers modern amenities and relaxing guest rooms.
- Provides excellent service and business-friendly facilities.
- Is a smart choice among Olympia hotels for travellers who want value without compromise.
Final Tips for Exhibition Attendees
- Book early: Both Olympia hotels and options near Paddington fill up quickly around major events.
- Plan your itinerary: With talks, networking sessions and expo halls to explore, having a calm base to return to makes all the difference.
- Choose comfort & convenience: A hotel like Mercure London Paddington combines excellent transport links and comfort — ideal for both business and leisure travellers.